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#PRINCIPLES OF MARKETING KOTLER PDF PROFESSIONAL#
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#PRINCIPLES OF MARKETING KOTLER PDF HOW TO#
Perplexed marketers will learn how to navigate the power shifts and possibilities of digital connectivity and turn them into advantages.ĭay, Geoffrey T. The future of marketing is digital and this book is your guide. This is definitely the one marketing book you HAVE to read this year. His ability to identify and interpret new marketing trends and developments is truly astounding. This book is the eye-opener for marketing in the new era. Philip Kotler has taken marketing to the next level. It's critical in such an environment to have a baseline and point of reference to help marketers find their way forward.
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